Tool selection for public diplomacy flagships: toward an adaptive model

نویسندگان

چکیده

The evolving relationship between nation-states and sub-national actors makes public policy a meaningful inside-out approach in diplomacy (PD) research. This multi-level participation complexity have also drawn attention to “flagship” as particular mechanism that systematically coordinates manages PD activities. Public flagship, such the Fulbright Program British Council, is an orchestra of various programs serves national agenda well personal organizational goals. Yet, we seem know little about decision-making process why are selected how they fitted into flagship. article attempts address this question from perspective. Viewing activities kinds “tool options,” presents adaptive model tool selection unpack flagships. Acknowledging influence human factors risk over-generalization, aims present one possibility among many focus on underlying relationships tools their roles With examples Program, Confucius Institute, explains different users can adapt for analytical, evaluative, comparative purposes.

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ژورنال

عنوان ژورنال: Place Branding and Public Diplomacy

سال: 2021

ISSN: ['1751-8059', '1751-8040']

DOI: https://doi.org/10.1057/s41254-021-00217-3